An interesting article (in French) published in La Presse (link) about an entrepreneur from Quebec, Mr Louis Garneau, who is experiencing a 40% growth in the first six months of his FY.
The recipe of his success is (according to him):
-work on his image;
-work on the quality of his products; and
-innovation!
The interesting part is that Garneau sees the current recession as a business opportunity for his company. Since "in recessions, pressure is very strong on manufacturers. Some of them will say: we are in recession, we should stop developping and advertising". At the contrary Garneau thinks that it is the time to have ideas, develop the best products and innovate! This is a very positive message!
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