Sunday, September 28, 2008

Tourism And Intellectual Property

WIPO has published an interesting article on tourism and IP and more precisely on "Role of Intellectual Property in Enhancing the Competitiveness of the Tourism Industry"(link).

This article is very articulated and provides hints on how IP can be used to strenghten competitiveness in the tourism industry. In fact, the author has contemplated that "Success in today’s globalized and very crowded economic environment is, therefore, about adding value and offering a differentiated product".

The author then emphasizes the fact that "intellectual property system provides (that) protection by allowing for proprietorship and exclusive rights thus providing the tools for enhancing the competitiveness of enterprises and ultimately of an economy as a whole".

This is the case since "intellectual property system provides the structure and the tools for protecting, managing, exploiting and enforcing the rights arising from such intangibles".

This is a clear example which shows that IP is not limited to particular industries but is a tool for any industry in our globalized world.

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